Services

A communications generalist, I have worked with clients both in the private and public sector to provide the following services:

Strategic Communications Planning
Every organization should have a communications strategy that will allow them to execute on their yearly business plan. This strategy includes an overview as well as specific tactics on how to effectively communicate with a variety of audiences based on the organization’s unique requirements. Your organization’s communications strategy would take into account:

  • Internal communications: an organization’s employees should be their most valued customer. Often times, we are so focused on public perception that we neglect to take care of our brand ambassadors; the very people who are communicating with the public we are looking to impress. I will evaluate your current internal communications practices and build a strategic plan for your team to follow that will establish consistent and regular communications as well as processes to be implemented for various issue scenarios.
  • Community Relations: The plan will ensure regular communications with your key stakeholders will always be integrated into any media event, company announcement, or implementation of a new policy/initiative.

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A strategic communications plan would also reflect the organization’s government and media relations objectives and present a high-level strategy to address both of these components. These areas have been outlined separately below.

Government Relations
With experience working with a political party in opposition and serving as a senior policy advisor in the office of the Minister of Community Services and Tourism, Culture and Heritage,  I have gained valuable perspective on how to effectively work with both elected officials and civil servants who develop and implement policies.

I will evaluate your current process for government relations and provide a detailed strategy on how to improve your relationships; whether it is with municipal, provincial or federal government officials.

Media Relations
I have extensive experience in developing and executing strategies that will get your news out through traditional and social media. Strategies typically include the following tactics:

  • Overview of objectives, i.e. who you want to reach
  • Development of a media advisory – if your organization is hosting a media event
  • Development of a media list – outlines the key media contacts you wish to reach based on the established objectives
  • Development of a media release
  • Media Pitching – I will either guide you through the media pitch call process, or make the calls on your behalf, to ensure media have received the release and provide them with further details on the announcement you are making
  • Key Messages – I will prepare the assigned spokesperson for potential questions the media and public will be interested in having answered

In addition to the tactics outlined above, your organization may benefit from media training session. The objective of this session is to provide your spokesperson or people with an overview on the basics of effective media relations in an interactive and engaging way.

Because actual experience is one of the key ways people learn how to deal effectively with the media, this session will include an on-camera, mock interview experience for individuals who will act as spokespeople in your organization.  This simulation will be followed by feedback on each performance.

Event Planning
I will manage all aspects of your event development and execution by working with a team of professional, driven and results-oriented suppliers. The event services will include:

  • Event Plan – to be updated on a regular basis as the event structure develops
  • Securing Location
  • Catering
  • Signage/Decorations
  • Development/Design of Invitation (electronic or traditional)
  • Invite List – working with internal team to ensure all stakeholders have been addressed
  • Media Relations (development of advisory/media list/key messages/media release)
  • Photographer/Videographer
  • Speaking Remarks