Allison Garber Communications

I began my communications career in Toronto at a mid-size PR firm. Returning to Nova Scotia, I went on to cultivate a specialty in government and stakeholder relations while employed as a senior policy advisor for the Minister of Tourism, Culture and Heritage and the Minister of Community Services. That experience translated well for my clients during my time as an account supervisor at an internationally recognized marketing communications agency based in Halifax and Toronto.

As owner of Allison Garber Communications, I am a communications generalist offering a wide variety of communications services including media, government and stakeholder relations, issues and crisis management, event planning, and social media strategy development.

In recent years, much of my work has focused on supporting various mental health initiatives and strategies  – both in my personal and professional capacities.
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I’ve served as a vocal advocate on issues pertaining to mental health and addiction, appearing on CTV’s primetime special for Bell Let’s Talk day and sharing my story with CBC’s Now or Never radio program and Silken Laumann’s Unsinkable project.

I am a graduate of the University of King’s College, and received NSCC’s Advanced Diploma in Public Relations.

In my off-hours, I’m the communications representative on the Board of Directors for Autism Nova Scotia.

A communications generalist, I have worked with clients both in the private and public sector to provide the following services:

Strategic Communications Planning
Every organization should have a communications strategy that will allow them to execute on their yearly business plan. This strategy includes an overview as well as specific tactics on how to effectively communicate with a variety of audiences based on the organization’s unique requirements. Your organization’s communications strategy would take into account:

• Internal communications: an organization’s employees should be their most valued customer. Often times, we are so focused on public perception that we neglect to take care of our brand ambassadors; the very people who are communicating with the public we are looking to impress. I will evaluate your current internal communications practices and build a strategic plan for your team to follow that will establish consistent and regular communications as well as processes to be implemented for various issue scenarios.
• Community Relations: The plan will ensure regular communications with your key stakeholders will always be integrated into any media event, company announcement, or implementation of a new policy/initiative.

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A strategic communications plan would also reflect the organization’s government and media relations objectives and present a high-level strategy to address both of these components. These areas have been outlined separately below.

Government Relations
With experience working with a political party in opposition and serving as a senior policy advisor in the office of the Minister of Community Services and Tourism, Culture and Heritage,  I have gained valuable perspective on how to effectively work with both elected officials and civil servants who develop and implement policies.

I will evaluate your current process for government relations and provide a detailed strategy on how to improve your relationships; whether it is with municipal, provincial or federal government officials.

Media Relations
I have extensive experience in developing and executing strategies that will get your news out through traditional and social media. Strategies typically include the following tactics:

• Overview of objectives, i.e. who you want to reach
• Development of a media advisory – if your organization is hosting a media event
• Development of a media list – outlines the key media contacts you wish to reach based on the established objectives
• Development of a media release
• Media Pitching – I will either guide you through the media pitch call process, or make the calls on your behalf, to ensure media have received the release and provide them with further details on the announcement you are making
• Key Messages – I will prepare the assigned spokesperson for potential questions the media and public will be interested in having answered

In addition to the tactics outlined above, your organization may benefit from media training session. The objective of this session is to provide your spokesperson or people with an overview on the basics of effective media relations in an interactive and engaging way.

Because actual experience is one of the key ways people learn how to deal effectively with the media, this session will include an on-camera, mock interview experience for individuals who will act as spokespeople in your organization.  This simulation will be followed by feedback on each performance.

Event Planning
I will manage all aspects of your event development and execution by working with a team of professional, driven and results-oriented suppliers. The event services will include:

• Event Plan – to be updated on a regular basis as the event structure develops
• Securing Location
• Catering
• Signage/Decorations
• Development/Design of Invitation (electronic or traditional)
• Invite List – working with internal team to ensure all stakeholders have been addressed
• Media Relations (development of advisory/media list/key messages/media release)
• Photographer/Videographer
• Speaking Remarks

“Allison is passionate about her role as a communicator and will make every effort to ensure she is meeting not just the client’s wants, but needs as a well – a clear distinguishing factor that finds Allison managing challenging conversations with a high degree of professionalism and always in the best interest of her client. She works well not only with the Communications team but has developed strong working relationships with other relevant leaders and stakeholders within the business. Her energy, positive attitude, and high degree of professional expertise make her a pleasure to work with and ensure the best possible outcomes.”
-Patty Faith, MBA Director, Corporate Communications and Marketing Medavie Blue Cross | Medavie Health Services

“I’ve had the opportunity to work with Allison in a few capacities – both as freelance consultants, as well as with Extreme Group. Allison is fantastic to work with. In my projects with her she has been incredibly collaborative and open to ideas from all team members. This is just one of the many factors that make her a great asset to any client and any team. Her upbeat personality (any time of day!) keeps us on our toes. I cannot express how much I enjoy learning PR from her and working with her. One day, we’ll work together again!”
– Jacklyn Denise McCann
Owner, Jacklyn Denise Communications

“Ally’s is one focused lady — she’s always got her eyes on the prize when it comes to getting things done for her clients. She’s hard working, proactive, and her work is always top quality. She’s also extremely professional; she gets that discretion is incredibly important to clients and gains their trust quickly as a result. I loved working with Ally. She’s bright, enthusiastic and a positive influence on those she works with. Plus she’s got style!”
– Gina Connell, ABC
Chief Communications & Public Affairs, IWK Health Centre

“Allison’s energy, enthusiasm and dedication to her job is infectious. She is the type of person that makes whomever she deals with feel like they are the most important person in the room. She’s got an amazing sense of humor and keeps morale in the office at an all time high. A pure pleasure to work with!”
– Gareth Evans
Project Manager, Trampoline